tis is my new baby
n let me intro it ...

Panasonic's LX series has always been home to the company's most ambitious compacts, offering a range of photographer-friendly features in a small, stylish and solid body festooned with external controls. It's been two years since the launch of the LX2 and the market has changed a lot in that time - the level of features offered even on inexpensive models has grown and the cost of all cameras, particularly DSLRs, has fallen drastically. Both of these trends risk reducing the potential market for premium compacts if their features are available on cheaper compacts, and much better photographic tools (in terms of flexibility of purpose and image quality) are available for only a little more money. So the LX3, more than its predecessors, has to play to its strengths - it needs to offer some of the best compact camera image quality, a good degree of user control and a body that is more convenient and pocketable than DSLRs can be.

And Panasonic seems fully aware of these challenges. When announcing the camera, the company pointed out that more pixels on the same sized sensor does not always result in better image quality and described its approach with the LX3 as: "boldly reversing the industry trend of pushing toward ever-higher pixel counts." It's an admirable position (though one that would be easier to acclaim if the company hadn't, on the same day, released one of the most pixel-dense cameras we've ever seen), and one that seems promising - the benefits of newer sensor and processing technology without those advances being strangled by the downsides of smaller pixels. (And we believe that if you offer more pixels with the hard drive clutter and slower camera operation they bring, then those pixels must be good at the pixel level, otherwise, what benefits do those additional pixels bring?)

Headline features

• 24mm wide 2.5x optical LEICA DC lens
• F2.0-2.8 maximum aperture range
• MEGA O.I.S.(Optical Image Stabilizer)
• Venus Engine IV
• Joystick-operated manual control
• Large 3.0” 460k dot LCD monitor
• Raw and JPEG recording modes
• Up to ISO 3200 sensitivity
• Up to 1280x720 (30 fps) pixel movie capture
• Manual exposure and focus options
• 1/2000th to 60 sec shutter speeds
• Available in black or silver